England’s Barmy Army, the internationally renowned cricket supporters club, announces a new sponsorship with SportNation.bet, in a deal introduced and brokered by partnership agency, Reg & Co.

Barmy Army brings together passionate England cricket fans and provides them with match tickets, official tours, travel advice, events and parties with the players, and a range of unique benefits. Members of the Barmy Army can also enjoy access to international cricket matches throughout England, as well as exclusive newsletters and behind the scenes content and opinion.

SportNation.bet brings a breath of fresh air to the betting scene, offering its customers a unique and compelling mix of betting opportunities, money can't buy rewards and behind the scenes sports news and gossip direct from the SportNation studio. With hundreds of betting markets across multiple sports, including great odds on England Cricket, SportNation is the perfect partner to offer Barmy Army members and cricket fans all over, the perfect entertainment destination to bet on sports, get the inside line and earn great rewards.   

The partnership will officially launch at the Barmy Army Awards ceremony on Friday the 18th of August, the second day of the first ever day/night test match in the UK, where England take on the West Indies at Edgbaston. The Awards will be hosted by cricketing legend, Monty Panesar, and featuring entertainment from Barmy favourites Billy the Trumpet, and the Everly Pregnant Brothers.

Of the partnership, Paul Burnham, Co-Founder and Managing Director of the Barmy Army, said; “We are very excited to be teaming up with SportNation on this new venture, we are looking forward to seeing the new betting platform they are bringing to the punter amongst us.”-

Stuart Tilly, CEO of SportNation added: "We are always striving to liven up our customers' gaming experience with exclusive rewards, content and experiences they won't find anywhere else online. In partnering with the Barmy Army, we're looking forward to creating a truly compelling gaming destination for cricket fans as well as helping to promote the sport to a wider sports-loving audience. 


About SportNation.bet

SportNation.bet is owned and operated by Argyll Entertainment AG under licences issued by the UK Gambling Commission. The Argyll Entertainment Group also operates the online sports media portal, SportNation.com, delivering sports editorial, audio and video content from its London based studios.




About Reg & Co.

We created Reg & Co. to give more meaning to the work we do, to build a legacy with our clients, not just commercial revenue.

We set up with a mission to ensure that the partnerships we build deliver more than purely commercial value. Whether that’s around the Father’s Day campaign we run with Cross Pens and the Sports Book Awards, or our work with Volunteer It Yourself, up-skilling young people; we want everything we do to have a lasting impact.


Twitter | regandco.com