Barmy Army is excited to announce a brand new partnership with The Bierkeller, which will see the latter become a HQ & Event Partner of the Barmy Army.
The Bierkeller is a Bavarian-inspired bar and experience famous for its long-benches, two-pint Steins and energetic, ‘come as you are’ atmosphere! The venues are renowned for its exceptional hospitality – boasting venues in Nottingham, Manchester, Birmingham and Liverpool, and featuring sports bars in every venue. The Bierkeller offers customers an immersive viewing experience along with games including pool, darts and beer pong.
The partnership will unite the world-famous supporters’ group, the Barmy Army, with one of the UK’s most popular venues for celebration and camaraderie. As a HQ & Event Partner, The Bierkeller will host a variety of exclusive Barmy Army events, including the return of this Summer’s Barmy Bingo events, live watchalongs, pre-Ashes meet & greets and more.
Barmy Army members and followers will be entitled to 20% off food and drink at ALL The Bierkeller venues every day of the week, including its smaller Klubhaus by The Bierkeller venues in Grantham and Saltaire! In order to redeem this offer, our members and followers simply need to inform The Bierkeller staff of their affiliation with the Barmy Army, and the discount will be provided.
Moreover, The Bierkeller will also host the famous ‘Barmy Bingo’ events later this summer. The dates for the first three Barmy Bingo events of 2025 have already been announced, with The Bierkeller set to host the famous events in Birmingham and Manchester respectively. Tickets for both events are on sale now via the Barmy Army website.
The Bierkeller will serve as the go-to venue for fans to cheer on England, with large screens, premium sound systems, and a buzzing crowd atmosphere. It promises to deliver unforgettable experiences for supporters and enhance the community spirit that the Barmy Army is known for.
Adam Canning, Barmy Army Commercial & Operations Director, said: “We’re delighted to have partnered with Bierkeller for our major events this year. We can’t wait for our Members to experience the energetic atmosphere The Bierkeller is known for. I’m sure our members will make great use of the fantastic 20% discount on offer, nationwide, seven days a week. It’s another fantastic benefit for our members and followers to enjoy.
“The Barmy Bingo’s in Manchester and Birmingham this summer are going to be nights to remember, so don’t miss out!”
Sarah Kinsey, The Bierkeller Head of Sales & Events, added: “We’re absolutely delighted to partner with Barmy Army – a legendary fanbase that lives and breathes sport just like we do.
“As the home of all live sport across our venues in Manchester, Birmingham, Nottingham, Liverpool, and our Klubhaus by The Bierkeller sites in Grantham and Saltaire, we’re all about creating unforgettable matchday experiences.
“From Barmy Army Bingo to live watchalongs and pre-Ashes events, we can’t wait to welcome fans for an unbeatable atmosphere, great value, and a true celebration of cricket.”
About The Bierkeller
The Bierkeller is a leading hospitality brand with venues across the UK, known for its lively atmosphere, diverse food and drink offerings, and a commitment to creating unforgettable social experiences. From Bavarian-style celebrations to sports screenings, The Bierkeller is a hub for entertainment and community.
About Barmy Army
Barmy Army is a world-famous supporters’ club that follows the England cricket team(s) around the world.
From organising official travel packages and major events throughout the year to producing high-quality merchandise and digital content, the Barmy Army aims to enhance fans’ enjoyment of supporting England and achieve the goal of making watching cricket more fun and popular.
Barmy Army members enjoy a truly unique community of like-minded, loyal, England cricket fans who collectively make memories all around the world.
