The Barmy Army is delighted to announce the renewal of its partnership with Stonegate Group alongside their new platform ‘MiXR’ platform following a successful launch year in 2023.
Last year, the partnership with Stonegate Group saw the Barmy Army deliver collaborative ‘watchalong’ events, competitions and parties for all major dates in the 2023 cricketing calendar – helping the Barmy Army to further enable its mission of optimising the experience of the sport for all.
Moreover, the now infamous ‘Barmy Bingo’ events – which first took place during the 2023 Ashes series – were all hosted at Stonegate Group venues, with thousands of people attending the events across different cities in England last summer.
The Barmy Army has already announced the dates for the first four ‘Barmy Bingo’ events of 2024, with Stonegate Group venues in Nottingham, Birmingham, Manchester and Leeds set to host events later this summer.
With over 1,000 sports pubs & bars across the United Kingdom, MiXR is the ideal partner for the Barmy Army, in what promises to be an incredibly busy 2024 and beyond for the England’s Men’s and Women’s teams.
Adam Canning, Commercial Director of the Barmy Army, said: “Year one of our partnership with Stonegate Group was a huge success and it was a real pleasure to work alongside a business which shares the same passion for sports and events as the Barmy Army.
“Our Barmy Bingo events in 2023 will live long in the memory and we’re excited to further develop the concept this year and beyond.
Adding value for our members with exclusive discounts and competitions is something which always drives our partnership propositions and Stonegate can facilitate an improved matchday experience all around the country for those both attending matches or watching from afar”.
Stephen Cooper, Head of Marketing for Live Sport at Stonegate Group, said: “Renewing our partnership with the Barmy Army is more than just a commitment; it’s a celebration of our shared passion of uniting fans under one roof.
“With our pubs as the backdrop, and the Barmy Army’s spirit as our guiding light, we look forward to continuing to elevate the fan experience and create memories that will last a lifetime.”
To ensure they don’t miss out, cricket fans can download the MiXR app to find all the best Stonegate Group pubs and bars showing England’s matches this year. Plus, with the app, they can claim exclusive Barmy Army discounts and enter competitions to win a variety of different prizes!
Visit https://www.welovesport.co/ for more information.
About Stonegate Group
Stonegate Group is the largest pub company in the UK. Its portfolio is comprised of over 4,500 sites, split across the managed division and leased and tenanted businesses.
The managed pubs division, which employs over 16,000 people, is split into Branded and Traditional pubs. Branded is comprised of: Slug & Lettuce, Popworld, Be At One, Clubhouse 5 and Venues. Traditional (unbranded) pubs are made up of: Proper Pubs, Town Pub & Kitchen, Pub & Dining, Social Pub & Kitchen and Craft Union.
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